Get More Traffic. Get More Leads. Grow Your Business.
Digital marketing is pretty self-explanatory — it’s marketing using digital tools. Digital marketing is about the type of methodology under which we USE those tools. It’s the opposite of outbound marketing, or interruption marketing (telemarketing, billboards, spam, etc.).
We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis. The plan breaks into three critical parts:
Attract More Prospects
Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and social media.
Convert More Leads
Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks), lead nurturing via email, A/B testing and compelling videos.
Close More Sales
Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.
Here are some of the digital marketing tactics we employ:
- Search Engine Optimization (SEO)
- Content Marketing (Blogging & Article Writing)
- Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
- Email Marketing
- Social Media Marketing
- Pay-Per-Click (PPC) Marketing
- Video Production
- Website Design A/B Testing
- Landing Page Strategy
- Call-To-Action Strategy
- Infographic Design